The IXARIA Audit examines your furniture webshop, marketing and customer expectations across your main markets. You receive clear findings and practical recommendations to help more visitors feel confident buying.
For furniture brands and retailers with an active webshop, paid campaigns and at least 30,000 monthly visitors.
AUDIT / 01
Finding & hypothesis
What may be stopping customers
Finding
Describe the potential friction in the buying journey.
Supporting evidence
Connect the observation to reviewed information and its limitations.
Hypothesis
Explain what may cause hesitation, ready to validate.
AUDIT
Your webshop. Your markets. Your customers.
Findings · Priorities · Recommendations
You already invest in bringing people to your webshop. Some arrive ready to consider your furniture, but leave before buying.
Their hesitation may come from unanswered questions, previous experiences or expectations shaped by how people shop in their market. Your analytics can show where they leave. Understanding why takes a closer look.
We examine up to three markets, including relevant public reviews, discussions and mentions of your brand and products.
We review the technical setup, usability, product information and buying journey to identify potential obstacles.
We review your ads and campaigns to understand what visitors expect when they arrive and whether the webshop delivers on that promise.
We bring these findings together with our database of cultural traits, shopper psychology and ecommerce best practices to develop informed hypotheses about what stops people buying.
You receive a PDF created specifically for your business, covering:
Findings and informed hypotheses about the friction in your buying journey.
Recommendations ranked by likely impact, with practical changes your team can start implementing.
Suggested next steps, including an IXARIA Pilot where testing adapted product pages makes sense.
The report is meant to validate if an Ixaria pilot is worthwhile. If not, your team or existing partners can implement the recommendations.
AUDIT / 01
Finding & hypothesis
What may be stopping customers
Finding
Describe the potential friction in the buying journey.
Supporting evidence
Connect the observation to reviewed information and its limitations.
Hypothesis
Explain what may cause hesitation, ready to validate.
AUDIT / 03
Recommended action
A practical next step
Priority
Rank the recommendation by likely impact.
Action
Describe a practical change the team can implement.
Next test
Define what to test and what would support or challenge the hypothesis.
Experience built through working with furniture businesses and their online buying journeys.
We start with a discovery call to understand your business, your markets and whether the audit is appropriate.
We schedule separate 30–45 minute conversations with sales, marketing and IT. Each department receives a preparation email explaining what information we need.
Within 7 days of receiving all required information, we deliver your PDF with findings, priorities and recommendations.
Typical team involvement: one discovery call, three departmental conversations and preparation of the requested information.
Commercial
Furniture E-commerce & Product Experience | Product page analysis, shopper behaviour and cultural differences | 10+ years building product configurators | 6 years focused on online furniture sales
LinkedIn
UX/UI
UX audits, customer journeys, usability and interface design | UX designer for Mercedes and Bayer | 5+ years combining design and psychology to make digital products easier to understand and use
LinkedIn
Marketing
Growth Marketing for furniture e-commerce | Marketing audits, data analysis, conversion rate optimization | €769K extra revenue | 38% lower CAC | 6,444 customers converted | 65,000+ leads generated
LinkedInThe audit includes a 7-day money-back guarantee.
No. The audit is a standalone deliverable. Your team or existing partners can implement the recommendations.
We can discuss this during the discovery call and assess whether there is already enough evidence to define a useful test.
We start with exported analytics, campaign reports and product information. We explain any additional requirements before work begins.
Your marketing figures, budgets, technical setup and sales information are used exclusively to deliver your audit. Access is limited to the team working on it. We never publish your information, share it with other clients or reuse it for other purposes.
These commitments are covered by a confidentiality agreement signed before you share any information.
Plan for the discovery call, a 30–45 minute session with each relevant department and time to prepare the requested information.
Start with a free discovery call to confirm whether the audit fits your business and whether we can work together.
Use the audit to select the products and improvements to test in a pilot.